The ISSN Portal resource ISSN ISSN 2963 329X Online Jurnal Manajemen Pemasaran dan Last modification date 25 10 2022 Type of record Confirmed ISSN Center responsible of the record ISSN National Centre for Indonesia For all potential issues concerning
ResearchGate publication 383505804 Pengaruh JMPPK PENGARUH KUALITAS PRODUK HARGA DAN CITRA 2 3 2023 JMPPK 2 3 2023 PENGARUH KUALITAS PRODUK HARGA DAN CITRA ziafitri21 student ub ac id PENULIS DIREVISI April 23 Mei 23 Juni 23 DISETUJUI Juni 23 INDEKSASI
jmppk ub ac id index jmppk Jurnal Manajemen Pemasaran dan Perilaku Konsumen kpktoto h2o adalah qq333bet new toko alat lukis terdekat nagaland lottery ka aaj ka result sabahtoto bonus slots 7 star togel bus4d slot online suku di pulau sumatera
Brawijaya Knowledge Garden id eprint Pengaruh Social Media Marketing Price Dan Celebrity Penelitian ini dilakukan untuk mengetahui pengaruh social media marketing price dan celebrity endorser terhadap purchase intention produk Menantea Jenis penelitian ini
jmppk ub ac id Jurnal Manajemen Pemasaran dan Perilaku Konsumen sae itoshi birthday prediksi cambodia jitu plus lirik my angel rtp slot garuda138 no togel makan nasi tiket com be the sun luna online new world booster jp88 linimasa ac Current Archives Announcements Editorial Team Contact Visitor Statistic
Jmppk Ub Ac Id
Brawijaya Knowledge Garden id eprint Pengaruh Kualitas Produk dan Periklanan Terhadap Minat May 17 2024 Sarjana thesis Universitas Brawijaya Abstract Viva Cosmetics merupakan salah satu merek produk kecantikan lokal ternama di Indonesia yang sudah berdiri sejak 1962 oleh
The ISSN Portal custom search print ISSN 2963 329X Linking ISSN ISSN L 2963 329X Key title ISSN 2963 329X Linking ISSN ISSN L 2963 329X Key title Jurnal Manajemen Pemasaran dan Perilaku Konsumen Online Title proper Jurnal Manajemen Pemasaran dan
Greenation Publisher JPMPT article Analisis Pengaruh Kualitas Layanan Citra Merek dan Harga Pengaruh Kualitas Layanan Citra Merek dan Harga terhadap Kepuasan Pelanggan adalah artikel ilmiah studi pustaka dalam ruang lingkupManajemen Logistik Tujuan artikel ini People also search for
Jmppk Ub Ac Id
Refine this search jmppk ub ac id login portal jmppk ub ac id siam jmppk ub ac id log jmppk ub ac id account jmppk ub ac id student jmppk ub ac id go
jmppk ub ac id index jmppk JMPPK PENGARUH RELIABILITY TANGIBILITY 1 1 jmppk ub ac id Fakultas Ekonomi dan Bisnis Universitas Brawijaya Indonesia Abstract This study aims to identify the effects of reliability tangibility assurance empathy and
jmppk ub ac id index jmppk JMPPK THE EFFECT OF SOCIAL MEDIA ON CUSTOMER 1 3 UB PENULIS KORESPONDEN Nadira Maysa Suryanto Sri Palupi Prabandari Framework Research Implication Conclusion Suggestion NADIRA MAYSA SURYANTO Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya Indonesia nadirasuryanto student ub ac id See full list on jmppk ub ac id Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya Indonesia See full list on jmppk ub ac id Fakultas Ekonomi dan Bisnis Universitas Brawijaya Indonesia Abstract Several marketing approaches in the digital marketing era are marketing products and gaining consumer reach through several relationships between marketers and con sumers before during and after product purchases To overcome business competition in the garment sector the company 39 s efforts to maintain the company 39 s existence are to focus on building relationships with cus tomers The research aims to investigate the effect of So cial Media on Customer Loyalty Mediated by Customer Relationship Management on Vido Garment This study employed quantita tive and explanatory methods to determine the rela tionship between the variables through hypothesis testing The study was conducted using a purposive sampling method with a total sample of 160 Vido Garment customers who had placed orders through question naires distributed online and offline The data collected had been processed using Partial Least Square PLS with the help of SmartPLS 3 software The hypothesis testing used a bootstrapping system to get the T Statistic and P Value values This study indicates that Social Media has a positive and significant effect on Customer Loyalty Mediated by Customer Relationship Management See full list on jmppk ub ac id favorable organizational pressures Customers with such loyalty are unaffected by the pres ence of rival items that can be argued to be much cheaper have more features and so on and Referrals represent the company 39 s whole existence Customers in this circumstance are able and willing to advocate the company 39 s items to those in their immediate surroundings See full list on jmppk ub ac id The implication of the results of this study is how social media and customer rela tionship management as a mediation variable can affect customer loyalty to Vido Garment customers The results of this study indicate that the higher the positive response to social media and customer relationship management carried out by Vido Garment the better the customer loyalty value of Vido Garment 39 s cus tomers It is what can increase the value of cus tomer loyalty to a particular product or service This study succeeded in providing new infor mation for Vido Garment that creating loyal customers can be done by providing interesting content and information on social media In ad dition customer loyalty is currently at a good stage and this is evidenced by the results of re spondents 39 assessment of the performance given by Vido Garment Improvement of social media also needs to be done to increase inter action and engagement with customers on so cial media so that conversations and interac tions can build a sense of trust in customers On the other hand this study also finds that the Customer Relationship Management program implemented by Vido Garment can be further improved and can be upgraded to electronic Customer Relationship Management to make it easier for customers and to create high loyalty from Vido Garment customers See full list on jmppk ub ac id Social media positively and significantly affects customer relationship management It means that the increase in social media affects the increase in customer relationship manage ment and vice versa Social media has an im portant role in increasing customer relationship management of Vido Garment The results of the study found that customers receive a great social media content and found that social me dia Vido Garment was entertaining Customer relationship management positively and signif icantly affects customer loyalty It means that the increase in customer relationship manage ment affects the increase in customer loyalty and vice versa Customer relationship manage ment has an important role in increasing cus tomer loyalty of Vido Garment With CRM people process and knowledge insight indi cators the results of the study found that cus tomers received a great customer relationship management system and found that Vido Gar ment 39 s service was very sincere Social media positively and significantly affects customer loyalty Can be concluded that the increase of social media leads the increase of customer loyalty The customer loyalty can be depends on the social media contents of Vido Garment Increasing social media can be formed by im proving entertainment interaction and Word of Mouth WOM Once customers receive a good social media content then the customer loyalty will increase as well Social media pos itively and significantly affects customer loy alty through customer relationship managem ent It means that the increase in social media leads to build a customer relationship manage ment due to the increasing of customer loyalty From the research it has been found that cus tomers who become loyal because of the qual ity of social media assisted by customer rela tionship management tend not to change to other garment companies and recommend oth ers to use Vido Garment services See full list on jmppk ub ac id For Vido Garment recommendations from researchers for companies will be written based on the application of indicators for each variable used There are three indicators on the social media variable with the lowest value on the word of mouth WOM indicator as evi denced in the questionnaire I will upload the contents of the Vido Garment social media ac count on my social media account this can be wrong one factor that needs to be improvised in terms of WOM in Vido Garment such as in terms of content can be made more interesting and in accordance with everyday life so that it is interesting to share In addition to social me dia CRM with knowledge insight indicators has the lowest point on the questionnaire Vido Garment employees are fast and responsive in handling customer complaints which proves that the service factor in providing responsive and responsive information on Vido Garment needs to be improved again in order to provide the best service in customer complaints Vido Garment can also redevelop the CRM strategy that has been implemented into SCRM which is a combination of social media and CRM which is very suipicture for current technolog ical conditions Lastly from the customer loy alty variable the retention indicator Even though there are other product choices I will still use Vido Garment proves that the level of customer resistance to Vido Garment needs to be considered again because one of the fac tors for customer loyalty is retention In re sponse to this Vido Garment can build a good relationship with customers such as giving ap preciation in the form of discounts member cards and vice versa For further research this study is expected to inspire and enrich the the ory of marketing management that examines social media customer relationship manage ment and customer loyalty In addition this study is expected to be a reference for future research to measure a wider range of respond ents with the topic of developing forms of so cial media and customer relationship manage ment See full list on jmppk ub ac id